“At her Berkeley, California restaurant Chez Panisse, Alice Waters turned simple, high-quality ingredients cultivated by local farmers into the stars of haute cuisine.

Now, 15 miles away across the bay, Dara Kennedy, the founder of beauty retailer Ayla, is executing haute beauty by elevating natural resources to an honored place.”

- Rachel Brown, Beauty Independent

I’ve been a beauty product developer (for brands ranging from Elizabeth Arden to Living Proof) and curator (as the founder of Ayla) for over 20 years.

During that time, I’ve had thousands of conversations with people about their skin. Although I’ve learned from some of the best companies and the best schools, those conversations are the things that really helped me understand skin at a different level—and inspired me to create formulas of my own.

Town & Country once thrilled me by calling me “The Regimen Revamper,” and I’ve always loved helping people find ways to make their skincare routines work harder for them. My plant-forward formulas make it easy by working with your skin’s natural intelligence for elevated results from within, where it all begins.

This is skincare that just knows what you need.

- Dara