Eye Serum

Better rest, bottled
$105

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BETTER REST, BOTTLED. A stunningly effective gel-cream, powered by marine botanicals and ginger, that encourages a fresher, firmer look around the eyes. Hands down, it’s the fastest (topical) path we’ve found to brightness in this frequently-fraught-with-concerns area of the face.

Aqua (Water), Squalane, Propanediol, Lactobacillus, Glycerin, Limnanthes Alba (Meadowfoam) Seed Oil, Butylene Glycol, Polyacrylate Crosspolymer-6, Caprylyl Glycol, Dimethyl Isosorbide, Leuconostoc/Radish Root Ferment Filtrate, Sodium Hyaluronate (L), Niacinamide, Macrocystis Pyrifera (Kelp), Crithmum Maritimum Callus Culture Filtrate, Cocos Nucifera (Coconut) Fruit Extract, Ascophyllum Nodosum Extract, Asparagopsis Armata Extract, Porphyra Umbilicalis (Red Algae) Extract, Zerumbone, Hydrogenated Starch Hydrolysate, Acetyl Zingerone, Sodium Gluconate, Hydrolyzed Jojoba Esters, Spirulina Platensis Extract, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Gardenia Florida Extract, Citric Acid, Xanthan Gum, Alcohol, Maltodextrin, Sodium Lactate, Lecithin, Sodium Hydroxide.

Apply to clean skin all around the eye area. Get all the tips below!

HOW IT GIVES BACK:

5% of each sale supports climate organizations through 1% for the planet

WHY WE MADE IT

When people say, “You look tired,” it’s usually because of your eyes; it’s the thinnest skin on your face, and it’s rarely protected from the sun.

This supercharged yet soothing treatment stimulates circulation and fortifies the eye area with powerful antioxidants for fewer lines and dark circles, less puffiness, and a brighter, better-rested look. It comes with its own lymphatic drainage massage to further reduce puffiness, too.

WHAT IT DOES

The Dara Kennedy Eye Serum is powered by ingredients clinically proven to: 

- Increase hydration levels by 100% after 2 hours

- Reduce total wrinkle volume by an average of over 30% after 2 months

- Significantly reduce both hyperpigmented dark circles (up to 35%) and vascular dark circles (up to 7.9%) after 2 months

- Measurably reduce eye bag volume (in 92% of study participants)

- Help protect against UVA- and UVB- induced free radical damage (important note: it’s not a sunscreen — wear those sunglasses!)

HOW IT WORKS

Most eye formulas can’t be used all around the eye area, limiting use to just below the eye or just along the brow bone. Ours is designed and tested for use all around the eye area, including the vulnerable part over the lid: skin here tends to get lax because it’s significantly thinner, it’s constantly moving, and it gets hit with a lot of UV exposure, which can dramatically accelerate the signs of aging. 

Its ingredients include powerful yet eye-area-appropriate antioxidants proven to minimize the effects of those environmental exposures. And its formula addresses all the eye area concerns (Bags! Circles! Lines! Laxity!) after first taking care of the basics (moisture and hydration) for greater efficacy.

Its texture was also designed to facilitate ultra-gentle massage around the eye area, promoting lymphatic drainage and further minimizing puffiness.

Key Actives & Their Provenance

Our giant kelp is hand-harvested by our seaweed forager off the coast of Santa Cruz, California, where wild kelp beds are abundant. It helps provide the perfect amount of soothing hydration and antioxidant protection for the delicate skin around the eyes.

Two types of ginger extracts help significantly reduce both hyperpigmented and vascular dark circles while providing supercharged antioxidant support.

These marine extracts provide de-puffing, dark-circle-minimizing help while boosting skin's elasticity, resilience, and luminosity.

One of our favorite ingredients and one of the first plants to migrate from the ocean to land, this multi-talented ingredient helps protect skin against UV damage while boosting its barrier restoring capabilities (essential for delicate eye area skin).

Another DK favorite, this seaweed works synergistically with the French and Californian marine ingredients to actively protect skin against UV-induced stress and photoaging.

How to Use

How much to use

Shake well and apply to clean skin all around the eye area, including the delicate skin just over the eyelid: 1/3 to 1/2 pump per application. Apply after facial serum and before moisturizer.

When to use it

The Eye Serum can be used day and night; we particularly love it at night, since it helps with a more fresh-faced look when you wake up.

Some of our testers who love a super-rich eye cream apply the Eye Serum underneath as an extra effective booster. The Eye Serum plays nicely with most products aside from heavy eye makeup.

The massage protocol

The iconic Cecily Braden created a massage application protocol specifically for the Eye Serum to help you get the most out of it, which you can find on Dara's Substack.

Dara on substack

Why I made an eye treatment

How did we get here?

The Eye Serum origin story

Behind the product-development scenes

4.3
Rated 4.3 out of 5 stars
Based on 6 reviews
Total 5 star reviews: 5 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 1
83%would recommend this product
6 reviews
  • JC
    Jo C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    5 Stars

    What a pleasant surprise! This eye serum does exactly what the description says (which I love about Ayla) - you can use it all around your eye (even on the lids), the gel-cream consistency is soothing (and doesn’t run into your eyes), it lightens dark circles and eases puffiness. My super sensitive 62 year old eyes are so happy! After I fell in love with a sample, I ordered the full size and emailed the Ayla Team and they got it shipped out that day to minimize the shipping time to the east coast. Great products and great customer service!

  • SD
    Sarah D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    5 Stars

    I noticed the results immediately, unlike other eye creams I have used in the past. I am a huge fan of this product and have made it a permanent addition to my skin routine.

  • M
    MPT
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    5 Stars

    I love the ginger in this product because it tackles my dark circles with a natural botanical extract. :-)

  • X
    Xenia
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    5 Stars

    10 star review!! I'm 65++ and can honestly say this is the best eye serum I have ever used! Love the gel mask consistency. Illuminates my entire eye area. Lightens my dark circles which I've always struggled with. Noticing a lot less puffiness. This serum does not run into my eyes when applied under brow or lid crease. I'm totally sold and in love with this product!!!

  • MT
    M T. J.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    5 Stars

    The eye serum is unreal…I am carrying it around Europe this month. I take it in my carryon in case my suitcase gets lost. Good going, Ayla!